Georgetown University

Georgetown University CCPE, is a leader in continuing and professional education. In my role as a university lecturer, I taught graduate-level certificate classes including Customer Strategy and Business Development, Digital Marketing Strategy, and the Applied Digital Marketing Capstone.

Customer Strategy and Business Development: This course combines the application of in-depth customer insights with practical business development experience in sales, operations and digital marketing to help students learn to help their companies create sustainable, organic growth. This class applied toward Certificates in Budget & Finance, Business Administration, Digital Marketing, International Business Management, Marketing, as well as Multidisciplinary Business Studies.

Digital Marketing Strategy: This course is designed to introduce students to core concepts in multichannel marketing in the digital environment. Strategies include email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing.

Applied Digital Marketing Capstone: This is a cumulative course for students in the Certificate in Digital Marketing program and is designed to challenge students to apply their knowledge, skills, and abilities from previous courses to complete a comprehensive case study for a real business. Students develop and present a digital marketing strategy based on client goals, research, strategic analysis, and constraints using current-state and gap analysis, measurement frameworks and CRM and Information-based marketing strategies.

Product Management Fundamentals (Product Marketing ): Introduction to product marketing, from the initial product planning to customer and user needs analysis, to competitor analysis, and go-to-market strategy.

Quotes from Students

“I have known Bret Peters during my time as a student at Georgetown’s Digital Marketing Certificate Program. I took a series of classes with him on digital marketing strategy, customer relationship, and business development. Bret is a passionate marketer, who stays ahead of the curve on digital marketing trends. He made our classes exciting and fruitful through insightful lectures, discussions, as well as relevant guest lecturers who were able to bring in an added industry dimension to the classroom. Bret’s attention to detail, his way of presenting information in a clear and concise manner, and most importantly his tactful way of dealing with students at all levels makes him an immensely valuable educator and mentor.”

“Professor Peters’ expertise was evident from the beginning with his vast knowledge of digital marketing. He was effective in communicating ideas regardless of the person’s background or knowledge. He was also able to teach the course in a way that made it relevant to each student’s professional work.”

“Bret was a great professor. He used real-world examples and tools that applied to my work experience. He kept the course and material interesting, and even brought snacks!”

“The speakers were very knowledgeable, as was Professor Peters. He brought great real-world experience and knowledge from within the profession. He not only gave us an understanding of the digital marketing landscape currently but what we can expect/foresee in the future (allowed us to be prepared). Everyone in the class brought their own experience, so it was great to learn from each other.

“I liked Bret’s teaching style. Very conversational and knowledgeable on the subject. Additionally, I thoroughly enjoyed the guest speakers!”

“I have already started using what I have learned at my job; I’ve edited email content and subject lines for emails we have scheduled and have also suggested a few things as it relates to social media strategy. Also very appreciative to Bret for the wealth of online resources he shared that will help us in the workplace such as ThinkWithGoogle, HotJar, The grid.io, etc.”

“The course materials are very well prepared, productive, and are a good introduction for students who are new to the Marketing area. Case studies are interesting and challenging, esp. NatureSweet. Students learn its business model, cultural and
workplace philosophy. Professor Peters provides a lot of useful information, resources that can apply to students’ works and businesses. He highly encourages students to participate in the classroom. Highly Recommended!”

“The instructor – Bret was awesome. Class participation, real-life examples, guest speakers!”

“I really liked all of the personal anecdotes that Bret brought to the class. His real-world examples were helpful for understanding key concepts. He was also very personable and really encouraged class participation.”

“I loved that Professor Peters brought in a real client for the Capstone. I’m taking this capstone to refresh my skills out of being out of the workforce, so it was really helpful to me to actually be able to reuse them in a real-world situation.”

“Professor Peters went above and beyond to provide insights and knowledge relevant to the industry I am interested in exploring. His guest lecturers were also from well-respected companies and provided a lot of great information.”

“Very simple and effective content delivery – really liked the objectivity of the material and Professor Peters’ methodology as a whole.”

“Bret is very knowledgeable and passionate about the subjects and the caliber of his guest speakers was amazing. I’m looking forward to the other courses.”

“I am proud to say that during a meeting this weekend, I used some of the strategies that we discussed in class (steps in the discovery call/meeting) and now find myself using terms like friction points. I am looking forward to finishing the course this summer and am glad that I chose your class.”

“Bret’s communication style and real world experience were so evident.”

“The material Professor Peters shared was very relevant to real-world issues that exist and I’m excited to apply all that I’ve learned to approach my role more strategically.”

“I really enjoyed the real world examples and all of the class group and partner exercises. I generally do not enjoy group work but Professor Peters workshops were particularly interesting and  enjoyed hearing everyone’s approach and perspective.”

“Bret made a strong effort to tailor discussions and course topics to the experiences of his students”

“Professor Peters was very knowledgeable and the content was well organized in a way that we learned from each other — which I found most effective.

“Bret Peters is an awesome instructor.  His humor and teaching method made his class very fun!”

“Professor Peters was a fabulous, knowledgeable and engaging.  I would love to take another course with him!”

Student Resources

Students often ask me for recommended reading or resources and I’m delighted to share some of my favorites below:

Inspiration

Research Tools

Design Tools (for wannabe designers)

Video Tools (for wannabe videographers)

Stay Informed

Bots

Podcasts / Articles

Product Marketing