Author Archives: Bret Peters

Unknown's avatar

About Bret Peters

I am CEO of ADF Solutions, a Digital Forensics software company with “A Passion for Results”. I originally joined ADF to lead global marketing. sales and partner relationships with a focus on delivering engaging content and delightful experiences to drive growth. I also teach Digital Marketing in the Marketing Certificate Program at Georgetown University CCPE, as well as classes in customer strategy, business development, product marketing and strategy classes. I joined ADF after selling Fig Leaf Software, where I served as Chief Marketing Officer for the digital agency and solutions integrator closely partnered with Google, Adobe, Amazon, Salesforce, and HubSpot. At Fig Leaf I was responsible for sales and marketing and led the company to be the: + #1 Google Enterprise Reseller for 11 consecutive years + #1 HubSpot Value Added Reseller for 5+ years + Original Amazon Consulting Partner, First to Deploy AWS GovCloud Website + Top 5 Adobe Connect Partner for 15 years In my twenty years in sales, marketing, and business development, I've had the pleasure to speak and train on topics related to business, sales, marketing, and social media best practices. At Fig Leaf we were named to the Inc. 500|5000 fastest-growing private companies for three consecutive years. Prior to joining Fig Leaf Software, I worked for PSINet, in the insurance and gourmet food industries and helped establish Fresh Fields Markets (later purchased by Whole Foods Markets) as a premier organic and gourmet food retailer named as a Money Magazine Retailer of the Year.

Georgetown University

Georgetown University CCPE is a leader in continuing and professional education. In my role as a university lecturer, I teach graduate-level certificate classes including Customer Strategy and Business Development, Digital Marketing Strategy, and the Applied Digital Marketing Capstone.

Customer Strategy and Business Development

This course combines the application of in-depth customer insights with practical business development experience in sales, operations and digital marketing to help students learn to help their companies create sustainable, organic growth.

** NOTE this class applies toward Certificates in;  Budget & Finance, Business Administration, Digital Marketing, Certificate in International Business Management, Marketing, Multidisciplinary Business Studies

Digital Marketing Strategy

This course is designed to introduce students to core concepts in multichannel marketing in the digital environment. Strategies include email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing.

Applied Digital Marketing Capstone

This is a cumulative course for students in the Certificate in Digital Marketing program and is designed to challenge students to apply their knowledge, skills, and abilities from previous courses to complete a comprehensive case study for a real business. Students develop and present a digital marketing strategy based on client goals, research, strategic analysis, and constraints using current-state and gap analysis, measurement frameworks and CRM and Information-based marketing strategies.

Product Management Fundamentals (Product Marketing ):

Introduction to product marketing, from the initial product planning to customer and user needs analysis, to competitor analysis, and go-to-market strategy.

Learn more about the Georgetown University School of Continuing Education.