Author Archives: Bret Peters

Unknown's avatar

About Bret Peters

Bret Peters is a visionary leader who is celebrated for his business acumen and growth mindset. Bret works for Delinea, a leading cybersecurity software company, and previously served as the Chief Operating Officer for Zoomph, a rapidly growing SaaS software company creating a smarter way to measure partnerships for sports teams, agencies, and big brands across broadcast and social platforms. During his leadership as Chief Executive Officer of ADF Solutions, Bret fostered a culture of excellence and innovation, leading a passionate team in the creation of user-friendly software for digital first responders. At ADF, Bret hosted the LEGENDS Podcast, which featured conversations with professionals dedicated to combating human trafficking and educating parents and professionals with tips and techniques to improve child safety. Beyond his corporate role, Bret shared his wealth of knowledge as an educator, teaching Customer Strategy, Business Development, and Digital Marketing at Georgetown University CCPE as an Adjunct Professor. Before his time at ADF, Bret played a pivotal role in the success of Fig Leaf Software, where he served as Chief Marketing Officer, overseeing the marketing and sales teams. Under his leadership, Fig Leaf achieved significant milestones, including being the top Google Enterprise Reseller for 11 consecutive years and a leading HubSpot Value Added Reseller. Bret’s strategic acumen propelled Fig Leaf to the forefront of technology solutions, with notable partnerships with Google, Adobe, Amazon, Microsoft, Salesforce, and HubSpot. With over two decades of experience in sales, marketing, and business development, Bret is a sought-after speaker and trainer on topics ranging from business strategy to social media best practices. His track record includes steering companies to prestigious accolades such as the Inc. 500|5000 fastest-growing private companies list and Money Magazine’s Retailer of the Year during his time as Regional Director of Fresh Fields Markets (later acquired by Whole Foods Markets).  Bret’s expertise extends beyond the boardroom as he actively engages in coaching, teaching, and speaking. As the author of the children’s book “HUMANiTARIAN,” Bret embodies the values of resilience, teamwork, and compassion both personally and professionally. Areas of Expertise: Profit & Loss Management Growth Strategy & Corporate Turnarounds Global Operations & Team Leadership Sales & Business Development Marketing Strategy & Digital Marketing Partner Network & Channel Management

Georgetown University

Leave a reply

Georgetown University CCPE is a leader in continuing and professional education. In my role as a university lecturer, I teach graduate-level certificate classes including Customer Strategy and Business Development, Digital Marketing Strategy, and the Applied Digital Marketing Capstone.

Customer Strategy and Business Development

This course combines the application of in-depth customer insights with practical business development experience in sales, operations and digital marketing to help students learn to help their companies create sustainable, organic growth.

** NOTE this class applies toward Certificates in;  Budget & Finance, Business Administration, Digital Marketing, Certificate in International Business Management, Marketing, Multidisciplinary Business Studies

Digital Marketing Strategy

This course is designed to introduce students to core concepts in multichannel marketing in the digital environment. Strategies include email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing.

Applied Digital Marketing Capstone

This is a cumulative course for students in the Certificate in Digital Marketing program and is designed to challenge students to apply their knowledge, skills, and abilities from previous courses to complete a comprehensive case study for a real business. Students develop and present a digital marketing strategy based on client goals, research, strategic analysis, and constraints using current-state and gap analysis, measurement frameworks and CRM and Information-based marketing strategies.

Product Management Fundamentals (Product Marketing ):

Introduction to product marketing, from the initial product planning to customer and user needs analysis, to competitor analysis, and go-to-market strategy.

Learn more about the Georgetown University School of Continuing Education.